WP Popups

The most complete WordPress popup builder plugin

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How to Connect Mailchimp to WP Popups

The WP Popups Mailchimp integration is a core feature that’s available on the WP Popups Basic plan and above. You do not need to install an addon to use the Mailchimp integration.

If you use Mailchimp to manage your email marketing efforts, WP Popups can help you create email opt-in popups that connect directly to your email lists in Mailchimp.

In this article, you’ll learn how to connect WP Popups to Mailchimp and start creating email opt-in popups.

How to Connect WP Popups to Mailchimp

1. Generate Mailchimp API Key

To get started, you need to generate an API key from your Mailchimp account.

To do this…

  • Log in to your Mailchimp account
  • Click on your account name in the top-right corner
  • Select Account from the drop-down

Then…

  • Click on the Extras tab
  • Select API Keys from the drop-down

In the Mailchimp API Keys interface, scroll down to the Your API keys list and click Create a Key:

Then, look for your API key in the API key column. Keep this value accessible because you’ll need it in the next step:

2. Add API Key to WP Popups Integrations

Next, open your WordPress dashboard and…

  • Go to WP Popups -> Settings
  • Click on the Integrations tab
  • Select Mailchimp to expand its options
  • Click on the Add New Account button

Then, paste in your API key and give this account a nickname.

WP Popups lets you connect to multiple Mailchimp accounts, so adding a nickname helps you remember which account is which.

Once you’ve entered your API key, click Connect to Mailchimp.

After a short wait, you should see that your account is successfully connected:

3. Create a Mailchimp Email Opt-in Popup

To create an email opt-in popup that connects to your Mailchimp account, go to WP Popups -> Add New.

Then, select your desired popup template – you can use any style template.

In the WP Popups template builder:

  • Go to the Email Marketing tab
  • Select Mailchimp
  • Click the Add New Connection button
  • Give your connection a nickname
  • Click OK

Then…

  • Use the Select Account drop-down to select which Mailchimp account to use (if you connected multiple Mailchimp accounts)
  • Use the Select List drop-down to select which Mailchimp list to add subscribers to
  • Configure other basic settings like whether or not to use double opt-in and/or send a welcome email
  • Click Save Connection

Now, you can use the other settings in the WP Popups template builder to configure the style and appearance of your email opt-in popup, as well as where and when it appears.

WP Popups lets you connect to different Mailchimp lists on a per-popup basis, which lets you create multiple popups to better segment your lists.