You want your popups to help you achieve your business goals. But to understand whether or not that’s happening, you need data.
To help give you the data you need to make decisions, WP Popup comes with built-in analytics to track every single popup’s…
- Impressions
- Conversions
- Conversion rate
You’ll see this data right in your popup list so that it’s always visible. And if something’s changed, you can always reset your tracking stats to start over.
If you want to use your analytics to improve your popups, WP Popups comes with built-in A/B testing. You can start a new test with the click of a button and easily compare stats between your different test variations.
Finally, if you want even more data, WP Popups comes with a built-in Google Analytics integration so that you can track popup interactions as Google Analytics Events.
That means you’ll also be able to view impression and conversion data for each popup in your Google Analytics dashboards. You can still use all the other Google Analytics features, which lets you analyze your popups’ conversion rates by traffic sources, user types, geolocations, and more.
