WP Popups

The most complete WordPress popup builder plugin

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How to Add Geotargeting to Your Popups

To add geotargeting rules to your popups, you need the Geolocation addon for WP Popups, which is available on the WP Popups Pro plan and above. Purchase WP Popups Pro here.

With the Geolocation addon for WP Popups, you can add geotargeting rules to your popups that let you only display a popup to users in specific:

  • Countries
  • States
  • Cities
  • Zipcodes

WP Popups lets you use both include and exclude rules. For example:

  • You can only display a popup to users in Germany (include).
  • You can display a popup to users worldwide except for users in Germany (exclude).

Keep reading to learn how to set up geotargeting rules in WP Popups.

How to Add Geotargeting Rules in WP Popups

Make sure to install the Geolocation addon before you try to add geotargeting rules. Geotargeting settings are only visible once you’ve installed and activated the addon.

Related: Learn how to install a WP Popups addon.

To get started, either create a new popup that you want to add geotargeting to or edit one of your existing popups.

Then, go to the Display Rules tab.

WP Popups’ geotargeting options function just like any other display rule. Once you install and activate the Geolocation addon plugin, you’ll get four new rules in the display rules drop-down, divided into a Geolocation section:

First, select the type of area that you want to target from the four options:

  1. City
  2. Country
  3. State
  4. Zip

Next, use the drop-down to the right to select between:

  • is equal to – only display your popup to visitors in this area(s).
  • not equal to – display your popup to all visitors except for those in this area(s).

Then, enter the geographic area you want to target with your rule.

For example, to only display the popup to visitors in Germany, you’d configure it like this:

Tip: You can mix-and-match geolocation rules together for more specific targeting. You can also add any of WP Popups’ 30+ other display rules.

For example, if you want to display your popups to all German visitors except for people living in the city of Berlin, you could configure your display rules like this:

Or, you could combine a geolocation rule with a non-geolocation rule to target only visitors from Germany who are also browsing from a smartphone:

How Does WP Popups Determine a Visitor’s Location?

To match a visitor’s IP address to their physical location, WP Popups uses the free MaxMind GeoIP database. To avoid querying an external service for every visit, WP Popups downloads the database to your site’s server and automatically updates it every month.