How to Configure Analytics in WP Popups

To track the effectiveness of your popups, WP Popups offers two complementary ways to track popup analytics:

Built-in analytics in the WP Popups dashboard
An integration to set up Google Analytics Event Tracking to view popup analytics in the Google Analytics dashboard

You can use both analytics methods at the same time or choose your preferred method.

In this article, you’ll learn how to configure and use both methods. You can click below to jump to a specific method:

Built-in analytics
Google Analytics

How to Use WP Popups Built-In Analytics

By default, WP Popups tracks three statistics for every popup on your site:

Impressions – how many times your popup has been displayed to users.
Conversions – how many times users have “converted” on your popup. For example, on an email opt-in popup, a “conversion” would be someone submitting their email address to join your list.
Conversion Rate – the percentage of conversions vs impressions (Conversions / impressions * 100)

To view the statistics for your popups, go to WP Popups -> All Popups. There, you will see a column for each statistic:

If your site receives a lot of traffic, you can enable data sampling to lessen the load on your server.

How to Reset Stats for a Popup

If you change something on your popup, you might want to reset the statistics so that you can see a popup’s fresh performance without mixing in any older statistics.

To reset the statistics for a popup, hover over that popup and click the Reset stats link:

How to Disable WP Popups Built-In Analytics

If you don’t want to use WP Popups’ built-in analytics, you can disable this feature:

Go to WP Popups -> Settings
Find the Enable Stats feature in the Analytics section
Use the drop-down to change the value to No

If you disable WP Popups built-in statistics feature, it will delete all of your existing statistics data. If you re-enable the built-in statistics feature in the future, all of your popups will start from 0.

How to Integrate WP Popups With Google Analytics

If you use Google Analytics, you can integrate WP Popups with Google Analytics Event Tracking to view popup statistics in the Google Analytics dashboard.

With this feature, WP Popups will automatically add Google Analytics Event Tracking to your popups to track both impressions and conversions.

You can then track your popups by visiting the Events area under Behavior in your Google Analytics dashboard. You’ll also be able to take advantage of all of Google Analytics’ other features to segment your popup conversions and impressions.

Follow the steps below to set up Google Analytics Event Tracking with WP Popups…

1. Get Your Google Analytics ID

If you haven’t created a Google Analytics account and added your website as a property yet, you can follow these instructions from Google.

To get started, you need to find your website’s Google Analytics ID:

Open your website in the Google Analytics interface
Click the Gear icon in the bottom-left corner of the Google Analytics interface
Select Tracking Info under the Property column
Select Tracking Code from the expanded list of options

Then, copy the Tracking ID from the interface. You’ll need this in the next step:

2. Add Tracking ID to WP Popups

Next…

Open your WordPress dashboard
Go to WP Popups -> Settings
Add your Google Analytics Tracking ID to the Google UA code box

3. Configure Event Tracking

You can manually edit the Google Analytics tracking information if needed on each popup settings page. You do not need to manually edit these values – your event tracking will start working with the default values.

By default, WP Popups will add your Popup ID as the Event Label in Google Analytics. This lets you view analytics for individual popups.

To learn more about Google Analytics Event Tracking and what each component means, you can read this Google Analytics help page.

4. View Event Tracking in Google Analytics Dashboard

Once you enable WP Popups Google Analytics Event Tracking, you can view statistics for your popups in your Google Analytics dashboard. You can find the main Events report in the Events menu under Behavior:

Once you understand how your popups are currently performing, you can use A/B testing to test different variations and choose the variant with the best performance.