Every time an action occurs such as submitting a form, subscribing to an opt-in form or giving like to a social network a conversion cookie is set.
The conversion event means that your popup succeeded on its purpose and the user completed the action. When this happens, the popup set the conversion cookie and gets closed.
Because the user “converted”, the popup won’t show on consequent views (unless you specify otherwise).
If you want to do the same with a link all you need to do is insert that link in the content and WP Popups will automatically treat it as a conversion link. In other words, you don’t need to do any extra steps to create a custom conversion link and every link added in your popup will be treated as such.
To deactivate this feature you need to add spu-not-close class attribute to your link. This will prevent the conversion event and the popup will remain open and the cookie won’t be set.
Eg:<a href=”https://google.com” class=”spu-not-close”>Link to google</a>
Click here to learn how to create custom close buttons.