Want to create a WordPress exit popup?
With an exit popup, also known as an exit intent popup, you can display a popup right as a visitor is about to leave your site. This gives you one more chance to connect with them. For example, you can have a chance to grab their email address before they leave your site.
In this post, we’ll show you the easiest way to make a WordPress exit popup. This method doesn’t require any code or technical knowledge. You’ll be able to design your popup using a simple visual interface and tell it to display with exit intent using just a few clicks.
What You Need to Create a WordPress Exit Popup
To create a WordPress exit popup, you can use the WP Popups plugin.
WP Popups lets you create a custom popup using a visual editor that looks like this:

For your popup’s content, you can automatically connect to popular email marketing services such as Mailchimp, Constant Contact, and more. Or, you can hook up to Zapier to connect to any one of the thousands of apps there.
Or, if you don’t want to use your exit popup to generate leads, you can also add your own custom content, including shortcodes from other WordPress plugins.
While WP Popups has a free version at WordPress.org, you’ll need the paid version to access the exit intent feature.
Exit intent is available on the Basic plan, which costs just $35. This also gets you access to other useful features such as integrations with Mailchimp and Constant Contact, A/B testing, analytics, and more.
Purchase WP Popups Basic plan to access exit intent
Here’s how to create a WordPress exit-intent popup…
How to Create a WordPress Exit Popup
To get started, make sure to install and activate the WP Popups plugin on your site.
1. Create Popup and Choose Template
To create your popup, go to WP Popups → Add New.
Then, you’ll see an option to choose from one of the pre-made popup templates or use a blank popup – you can use either approach:

2. Add Popup Content
Next, you can add your popup content.
If you don’t want to collect email addresses, you can just use the text editor in the Content tab to add your content.
As you add new content, you’ll automatically see your changes on the live preview of your popup:

If you do want to add an email opt-in form to your WordPress exit popup, you can go to the Email Marketing tab. There, you’ll be able to connect to a number of popular platforms.
To learn how to set up these integrations, you can find tutorials in the Email Marketing section of WP Popups’ support docs.
3. Control Popup Design and Position
Once you’ve added your content, go to the Appearance tab to control the position and style of your popup.
You can use the Popup Position section to select different types of popups. For example:
- Centered popup
- Full-screen filler
- Notification bar
- Etc.

Then, use the other settings to control your popup’s appearance.
4. Add Display Rules
To control where your popup displays, you can use Display Rules.
At the simplest level, you could display your exit popup sitewide for every visitor.
Or, you can also get a lot more specific and target factors such as:
- Certain content
- Certain types of visitors
- Where visitors came from
- Etc.

You can add as many rules as you want.
5. Add Your Exit Intent Trigger
At this point, your popup is pretty much ready to go! All that’s left is to add the exit intent trigger to turn it into an exit popup.
To do this, go to the Settings tab. Then, select Triggers.
Use the drop-down to select the Exit Intent option. This tells WP Popups to wait to display the popup until a visitor is about to leave the page:

Create a WordPress Exit Popup Today
A WordPress exit intent popup is a useful strategy that gives you one last chance to connect with visitors to grab their emails, promote an offer, or anything else you find valuable.
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